Category Retail

Eating pizza & making friends

We’re all (well, most of us anyway) on the quest of new relationships. Not necessarily relationships of the romantic kind, but of friends, people we can relate to and who hopefully on some level, relate back to us. In marketing, my line of work and interest, relationships in focus are those to potential new customers, […]

Avocados and crowdsourcing – Squeezing the most out of the intelligent crowd

I love avocados, buy a bunch of them every week. The last few months I’ve been totally disappointed by the non-pleasant brownish surprise lurking under an otherwise neutral, normal looking avocado surface. This made me think about the potential synergetic relationship between avocados and crowdsourcing – Let me explain… So, avocados are stuffed full of […]

The results are in! Stockholm Makerspace gets a crowdfunded start

The results are in folks (oh well, they have been since Dec 18th but I’ve been busy blogging about it at the crowdfunding campaign for Stockholm Makerspace was a success! We used the platform FundedByMe (Swedish equivalent to Kickstarter) Over 30 days, 141 backers supported the cause with a total of 106400 SEK (which […]

‘Hello Etsy’ Revisited

Last September, now about a year back, I went to Berlin for ‘Hello Etsy’, a conference merging craft, e-commerce and D.I.Y in quite an appetizing and inspiring mix. The event marked the official launch of Etsy (the online marketplace for handmade) in Germany and featured lots of cool speakers from the e-commerce start-up community Holstee, […]

The School of Life and The surge for skill

As all forms of media make their journey into a digital, de-corporeal space, research shows that people are beginning to actually prefer this disconnected reality to owning a physical product”… This quote is from a article by Josh Allan Dykstra on FastCompany, which tries to shed light on the “evolution of conciousness”, a shift in […]