The results are in folks (oh well, they have been since Dec 18th but I’ve been busy blogging about it at Makerspace.se): the crowdfunding campaign for Stockholm Makerspace was a success! We used the platform FundedByMe (Swedish equivalent to Kickstarter) Over 30 days, 141 backers supported the cause with a total of 106400 SEK (which is about $15000), meaning the crowd helped us raise 133% of what we asked for. Planning for the campaign required some thinking about rewards and of course, making a ‘movie’ about the project:
Making the film was a lot of fun, but also more time consuming than we’d figured. We got up to 50% funding level within days of launching the campaign. The weeks that followed the crowd of backers grew little by little, only to boom towards the final days. My job during the campaign was creating grateful graphics and an upbeat vibe in our external communication (Facebook & Twitter mainly). Among other things I created a “Thank You”-card format which seemed to work well. Every 4-5 days I posted a new Thank you card onto our Facebook wall, featuring the names of the most recent backers. This was an attempt to include people and create a sense of ownership, after all each and every backer is an important building block in this Makerspace were trying to make happen. Our Facebook presence was a crucial part of our success, as it allowed fo easy sharing and caring about the cause.
We celebrated the success by inviting people curious about the space to a meetup at The Hub Stockholm, such a great way to finish a crowdfunding campaign to actually get to meet the crowd! Of course not all could attend, and there are still many local makers and hackers that I look forward to meeting, making me feel really excited about the year to come!
Here are some snaps from the meetup on the 19th of Dec:
Go to Makerspace.se to read a full report on what we did, said and discussed at the meetup!